The key to our success rests in our exceptional innovative design capability and our proprietary manufacturing processes. To achieve this, we invest heavily in research and development as well as in the talent which makes it possible. We have established research and development centres in Shanghai and California, and our research and development activities are focused primarily on the development of high-performance, high-quality, reliable and cost-efficient new IC designs, new pixel construction process technologies and packaging and testing technologies.
Our proprietary technology portfolio enables us to deliver high performance and cost-efficient products to the market. Our proprietary designs and manufacturing processes, while maintaining image quality comparable to competing technologies, are simpler and more cost-effective. The cost of the testing equipment we co-developed with our suppliers is also substantially lower than the prices charged by overseas vendors for equipment with similar efficiency and functionality.
We designed our first image sensor in 2004 and have since expanded our product offering with a wide range of products ranging from QVGA image sensors to 5-megapixel image sensors. In 2013, we were the first domestic image sensor supplier in China to commence volume shipment of image sensor products utilizing BSI technology with our 2-megapixel CMOS image sensors. Our extensive industry and product expertise enables us to design, develop and market a broad range of products, introduce new products promptly in response to market demand and cross-sell new products to our established customers.